Vitality Terms 2025

This offer gives 30% off for up to 4 Online Advance priced entry tickets at participating UK Merlin Attractions. This offer is valid from 7th April 2025 until 31^st March 2026. Pre-booking online is essential via: https://merlinmagic.biz/vitality
Promotional tickets are subject to availability and must be purchased no later than 23:00 the night before your chosen date of visit. Promotional tickets for Vitality customers are limited in numbers for each day the attraction is open, subject to a minimum number allocated to every day each attraction opens, therefore customers are advised to plan and book early (see full T&Cs, below, for details). Book early to secure popular dates e.g. weekends/ school holidays.
The offer is based on the online priced entry tickets at each attraction; such prices are subject to change.
Offer valid at the following participating attractions; Alton Towers Resort, Chessington World of Adventures Resort, Thorpe Park, The LEGOLAND® Windsor Resort, Warwick Castle, Shrek’s Adventure! London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye, The Blackpool Tower Eye Circus, The London Eye, LEGOLAND® Discovery Centres (Manchester or Birmingham), SEA LIFE Aquariums & Centres (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton and Weymouth SEA LIFE Adventure Park), Cadbury World, The Gruffalo & Friends Clubhouse and Peter Rabbit™: Explore and Play - Blackpool.
Pre-booking this offer is essential via https://merlinmagic.biz/vitality/. Follow the steps outlined on the website.
The offer is a fixed discount against the online priced entry tickets that appear to entrants at the time of booking. Merlin uses dynamic pricing, which means that online ticket prices are subject to change based on factors such as seasonality, and the estimated demand for such tickets at the time of booking.
Booking is subject to attraction and ticket allocation availability at the time of booking – book early to secure popular dates, such as weekends, and school and bank holidays.
Only one offer /unique code can be used per person, per transaction.
This offer is not valid for use in conjunction with any other promotion, offer, reward/loyalty scheme or direct attraction booking. Offer is also not valid for redemption on pre-existing ticket bookings, group bookings and concession rate tickets including but not limited to; senior citizens, veterans, family tickets, students, gift cards, merlin annual pass, season pass holders.
This offer is valid from 7^th April 2025 until 31^st March 2026 at all participating attractions.
Merlin Entertainments may impose limits on the number of tickets available for certain offers, ensuring a minimum number of tickets are allocated for each day that an attraction is open. The number of tickets available will vary depending on whether the date falls within OFF PEAK, SUPER OFF PEAK, SUPER PEAK, or PEAK periods. Merlin Entertainments may, at its discretion, offer additional tickets for certain attractions. Ticket availability is subject to each attraction's set daily allocations and is based on availability at the time of booking. Please check online for up-to-date information at https://www.vitality.co.uk/rewards/partners/active-rewards/merlin-attractions/
2025 allocations are subject to change and any alterations will be updated on these terms and conditions. Updates to these terms and conditions will be available from 1st January 2026 once annual calendars are confirmed.
The offer is subject to the attractions’ annual opening calendars. All dates are subject to change. Please check all opening dates and times before your visit on the attraction’s individual websites.
The Blackpool Tower Eye will be closed for maintenance during the winter period. Please check opening times via the attraction website. Opening is subject to weather conditions. Opening times at all Blackpool attractions may vary during the winter season. The London Eye is closed for a limited period in January every year for annual maintenance.
The offer and/or unique code can only be used as stipulated. The offer and/or unique code have no cash value and are non-transferable/not for resale. All offers and/or unique codes are automatically void if sold, offered for sale or if any attempt or offer is made to transfer the offer and/or unique code for value.
This offer is not valid at secondary attractions and events including, but not limited to; Zoo Days or Winters Tail Event at Chessington World of Adventures Resort, The Alton Towers Dungeon, Extraordinary Golf, Treetop Quest, the Waterpark and the Scarefest Halloween Event Mazes at Alton Towers Resort, Fright Nights Mazes at Thorpe Park , The Castle Dungeon and Dragon Slayer at Warwick Castle, Junior Brick Week or Christmas events at LEGOLAND® Windsor Resort, LATES at The Dungeons and SEA LIFE London Aquarium, The Blackpool Tower Ballroom, Bar 380, The Fifth Floor or Dino Golf at The Blackpool Tower Eye.
This offer can only be used for standard single day entrance tickets and cannot be used for any combination, fastrack/priority/early ride time, 2-day or short break tickets including, but not limited to: Merlin's Magical London Ticket at London Attractions, Multi-Attraction tickets at The Blackpool Tower Attractions, Merlin Annual Pass, and the Season Pass.
This offer is not valid for accommodation including but not limited to; The Alton Towers Hotel, CBeebies Land Hotel, Splash Landings Hotel, Enchanted Village (Woodland Lodges and Luxury Treehouses) and Stargazing Pods at the Alton Towers Resort, Safari Hotel, Azteca Hotel and Explorer Glamping at Chessington World of Adventures Resort, Tower Suites and Knight’s Village at Warwick Castle, Thorpe Shark Cabins at Thorpe Park or the LEGOLAND® Resort Hotel and The LEGOLAND® Castle Hotel at the LEGOLAND® Windsor Resort. Additional costs apply. Please check each attraction’s website for additional costs.
The offer and/or unique code which form part of this offer remains the property of Merlin Entertainments at all times and as such Merlin Entertainments reserves the right to take possession of the offer and/or unique code at any time.
Size, height, weight, age restrictions and medical warnings apply to certain rides and/or attractions.
Visitors under 12 years must be accompanied by a person aged 18 years or over at Thorpe Park , Warwick Castle, Chessington World of Adventures Resort and Alton Towers Resort. Visitors 14 years and under must be accompanied by a person aged 18 years and over at the LEGOLAND® Windsor Resort, SEA LIFE Aquariums and Centres (Manchester, Blackpool, Brighton, Great Yarmouth, Weymouth, Scarborough, Loch Lomond, and Hunstanton) Madame Tussauds Blackpool, The Blackpool Tower Eye, The Blackpool Tower Circus, Peter Rabbit™: Explore and Play and The Gruffalo & Friends Clubhouse. Visitors 15 years and under must be accompanied by an adult over the age of 18 at SEA LIFE Birmingham, The Dungeons (Edinburgh, York and Blackpool). Visitors 16 years and under must be accompanied by an adult aged 18 and over at The London Eye, Shrek’s Adventure! London, SEA LIFE London, Madame Tussauds London and The London Dungeon. No person aged 18 and over can enter the LEGOLAND® Discovery Centres (Manchester or Birmingham) without an accompanying child/ children aged 17 years or younger.
For the purpose of admissions an adult is classified as 12 years of age and over at the Alton Towers Resort and Chessington World of Adventures Resort. An adult is classified as a person 15 years of age and over at SEA LIFE Aquariums and Centres (Manchester, Blackpool, Brighton, Great Yarmouth, Weymouth, Scarborough, Loch Lomond,and Hunstanton), Madame Tussauds Blackpool, The Blackpool Tower Dungeon, The Blackpool Tower Eye, The Blackpool Tower Circus, Peter Rabbit™: Explore and Play and The Gruffalo and Friends Clubhouse. An adult is classified as a person 16 years of age and over at The London Eye, Shrek’s Adventure! London, Madame Tussauds London, SEA LIFE London Aquarium, The Dungeons (London, York and Edinburgh). An adult is classified as a person 18 years of age and over at LEGOLAND® Discovery Centres (Manchester or Birmingham). Some attractions operate an individual ticket price which is the same for both adults and children for the purpose of admissions. This includes but is not limited to; the LEGOLAND® Windsor Resort, Warwick Castle, Thorpe Park , LEGOLAND® Discovery Centre Birmingham and SEA LIFE Birmingham.
Under 2’s go free at all attractions except the LEGOLAND® Windsor Resort, Alton Towers Resort and Chessington World of Adventures Resort where under 90cm go free, Thorpe Park where under 1.2m go free and Peter Rabbit; Explore and Play and The Gruffalo and Friends Clubhouse where under 12 months go free – for full details please check the attraction websites.
All of the attractions reserve the right, in their absolute discretion, to refuse entry and to close and/or alter all or any part of the facilities including closure of rides and/or attractions and removal of figures for technical, operational, health and safety or other reasons including overcapacity.
Features, rides, attractions and/or creatures shown on the website or communications are not necessarily available at every attraction. Please check ahead of your visit to avoid disappointment.
All attraction information is subject to change and entry into any participating attraction is subject to the individual attraction’s terms and conditions or entry. Please check the attraction website(s) below before your visit for the latest information;

In the event of circumstances outside the reasonable control of the Promoter, or otherwise where fraud, abuse, and/or an error (human or computer) affects or could affect the proper operation of this promotion, and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the promotion or these offer terms and conditions, at any stage, but will always endeavour to minimize the impact on participants in order to avoid undue disappointment. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these terms and conditions and the remaining clauses shall survive and remain in full force and effect.
If you redeem this offer, your personal data will be processed in accordance with Merlin’s Privacy Statement set out at Merlin Entertainments | Privacy and Cookies. Such notice sets out how Merlin Entertainments will process any personal data you provide in order to redeem the offer. You acknowledge that (a) the processing is necessary for us to take steps with a view to entering into a contract with you to enable you to redeem the offer, and (b) Merlin Entertainments shall only use your personal data in accordance with the terms of the Privacy Statement.
The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this promotion or accepting or using the prize/gift, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.
These terms and conditions and any related disputes are subject to interpretation under the laws of England and Wales, and to the jurisdiction of the courts of England and Wales unless your residential address is in Scotland, when Scottish law applies or in the Republic of Ireland, when Irish law applies.

PROMOTER: Vitality Health Limited and Vitality Corporate Services Limited. Registered numbers 05051253 and 05933141 respectively. Registered office at: 3 More London Riverside, London, SE1 2AQ.

Any images shown of Madame Tussauds depict wax figures created and owned by Madame Tussauds

TERMS AND CONDITIONS