PLEASE NOTE - THE REDEMPTION JOURNEY HAS CHANGED

Your discount code for Merlin attractions can no longer be found on your Kelloggs pack you must follow the instructions on your Kelloggs pack and visit: https://town.kelloggs.com/en_GB/merlin/home.html to claim and be sent your discount code.

Customer Service Enquiries

If you are experiencing issues redeeming your unique code on K Town, or if you have not received the email containing your unique code, please contact Kellogg’s directly via their customer service page:
Kellogg's Contact Us

If you are having trouble redeeming your attraction tickets, please contact Merlin directly via email.

Important Update:
Please note that the process has changed. The unique code starting with a ‘K’ is NOT the code used to book your attraction tickets.
To redeem your tickets, please follow the updated steps provided below.

  

WHICH ATTRACTIONS ARE PARICIPATING IN THIS OFFER?

This offer unlocks over 20* top UK Merlin attractions:

Offer is valid at the following participating attractions; Alton Towers Resort, Chessington World of Adventures Resort, Thorpe Park , The LEGOLAND® Windsor Resort, Warwick Castle, Shrek’s Adventure! London, Madame Tussauds (London or Blackpool), The Dungeons (London, York or Edinburgh), The London Eye, SEA LIFE Aquariums & Centres (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough,  Hunstanton and Weymouth SEA LIFE Adventure Park) and The Gruffalo & Friends Clubhouse Blackpool. 

*Subject to exclusions and restrictions. Please check the attractions websites for latest information on attraction openings and any FAQ’s. Online pre-booking essential.

WHICH KELLOGG PRODUCTS ARE RUNNING THIS OFFER?

Cereal

• Special K Original, Special K Red Berries
• Krave Milk Chocolate, Krave Hazelnut
• Coco Pops Original
• Rice Krispies Original, Rice Krispies Multigrain
• Crunchy Nut Original
• Crunchy Nut Clusters Honey & Nut, Crunchy Nut Clusters Chocolate
• Coco Pops Chocos

Snacks

• Nutri-Grain Apple Snack bar
• Nutri-Grain Blueberry Snack bar
• Nutri-Grain Strawberry Snack bar
• Rice Krispies Squares Marshmallow
• Rice Krispies Squares Chocolatey
• Rice Krispies Squares Caramel & Chocolate

 

HOW LONG DO I HAVE TO REDEEM THIS OFFER?

2025 PACKS are valid for redemption until 30.06.2026 - discount must be claimed through https://town.kelloggs.com/en_GB/merlin/home.html using the KPIN code from your cereal or snack pack

2026 PACKS are valid for redemption until 30.06.2027 - discount must be claimed through https://town.kelloggs.com/en_GB/merlin/home.html using the KPIN code from your cereal or snack pack

 

WHERE DO I FIND THE KPIN CODE ON PACK?

• Find the exclusive 10-digit KPIN code on the pack
• For Cereals products the code can be found on the top of the box next to the expiry date
• For Snacks products the code can be found at the bottom of the box

 

HOW DO I GET MY UNIQUE 25% DISCOUNT CODE TO MAKE A BOOKING?

• Scan the QR code from a promotional Kellogg pack or go to https://town.kelloggs.com/en_GB/merlin/home.html
• Register or login with a Kellogg’s account
• Enter the KPIN code from the promotional pack
• Your discount code is displayed on screen
• Your code will also be emailed to you along with a link to book the attraction of your choice

 

HOW MANY TIMES CAN I USE MY UNIQUE DISCOUNT CODE?

Your unique code can only be used for one booking. You can get further unique discount codes by purchasing additional promotional packs

 

ISSUES GETTING YOUR CODE?

If you would like more help with obtaining  your  discount  code please reach out to us here:  https://www.kelloggs.co.uk/en_GB/contact-us.html

 

HOW DO I USE MY  DISCOUNT CODE TO BOOK ONLINE  ?

All guests are required to pre-book their tickets online by 11.59pm the day before the intended visit to gain entry to the Merlin attraction of their choice.

To book your promotional ticket:

• Visit https://merlinmagic.biz/kelloggs/ 
• Select the attraction that you wish to visit on the booking page.
• Select the ticket type that you wish to purchase
• Enter your unique discount code (sent to you by Kelloggs) when prompted to in the booking journey
• Complete your secure booking and enter your payment details